These are '23 scores, part of it was due to lockdown. Which we’re slowly approaching the point of which, 13 year olds had their entire school period in class again.

But I do, as you do, expect the capabilities to have free further from '23 to '25

I’ve seen demos/open betas have become a lot more common in the past year. So I do wonder if that’s changing this paradigm a bit

If you have no marketing budget, then shipping keys to streamers. Like small streamers, with 10 concurrent viewers, they might actually install it and play the game.

That’s 10 more people exposed to the game. Now send out 10.000 of these keys, even if 1% that’d be 100 streamers, actually play it. That’s expose to 1000 people, if you’re lucky that’s 20 extra buyers - But it’s also buyers way more likely to leave a positive review, given they’ve already seen the gameplay loop before buying it.

The early reviews are incredibly important for Steam to determine whether or not it should boost visibility of the game

Honestly it seems like they more or less identified all of the former unidentified users, and it turns out the vast vast majority of which are on unix based systems.

If this goes right down again, I’d imagine the unidentified users to go up - But would be a decent indication for a lot of traffic being scrapers

Sounds like they figured out most of the previously unspecified traffic, comes from Linux based systems.

But you’re right about an unknown amount of that traffic is from servers.

I do not agree Microsoft is in that category, but they’re mainly a B2B player today.

A little less than 20% of revenue per earnings '25 was from consumers - The rest for business offerings. I’m curious to hear which selection of companies you consider the main ones. Because Microsoft is still top 5 within Tech when it comes to power.

Google hit as big a market share as they could, so their way to grow the search machine was to increase the market.

How do you increase the market? By pushing the most relevant links further back, so people have to go to page 2, 3 or 4. So it’s unfortunately the best financial decision, short term, to enshittify their main product

It’s mostly all of the generated by LLM websites that’s annoying to shift through