It’s very hard to argue against Apple hardware and battery life. Maybe with windows moving slowly toward ARM they’ll catch up some. It’s going to be very tough though - Apple has full control over their hardware, which meat they can optimize their OS for it.
That was absolutely the case until very recently. Qualcomm bought Nuvia, a start-up that was stacked with former Apple engineers, a few years ago. These processors are just now coming to market. Laptops with these processors are benchmarking around MacBook levels (slightly behind single core, slightly ahead in multi core).