

Because someone thought that people would like a TV where the functionality of an Apple TV box is built in, so you wouldn’t need one. And on paper, that indeed would be pretty neat.
Then inevitably, capitalism happened and enshittified that idea in a heartbeat.




Inflation adjusted the index was $1300 at launch, so, they kinda did it. But if the Deck and Machine price hikes (45%) are anything to go by, the Frame was supposed to be something like $750.