the same process

It doesn’t necessarily involve the middle man, who is ultimately the bigger fish that enshittifiers are looking to land. I think that’s relevant. Enshittification’s process involves capturing both a “retail” user base and a business user base and then squeezing both.

Edit. Enshittification is layered and more specific to industries and markets that are not inherently profitable. It starts with seed money being burned for that initial user base and fucks over everyone up and down the chain because the business is not really profitable otherwise. Skimp/shrinkflation is more about squeezing more profit than you are already making.

I’ve see it used a lot recently to describe the general degradation of quality in service of increasing profits. I think technically, it is not enshittification. Below is my general definition of the process enshittification describes. Repost from another comment.

1. Attract users/customers with high quality services/products to create a captive/dependent user base.
2. Attract business customers (ex. advertisers or businesses that can benefit from access to the user base in some way) by offering them high value services by fucking over your captive user base create a captive/dependent busiess customer base.
3. Fuck over your captive business customers to increase your own profit.

A word that includes the word “shit” in it has a very nice ring to it when describing things getting generally shittier in favor of profit. I suppose language can evolve rapidly and things mean what people believe them to mean.

Edit: As per Wikipedia’s Shrinkflation Entry:

Skimpflation involves a reformulation or other reduction in quality.

I see skimpflation as a form of shrinkflation. The idea is still that the price stays the same but to try and hide the cost increase from the customer they give you less. I guess fewer strawberries per “smoothie” is even more subtle than fewer ounces of the original “smoothie” formula per bottle.

To be a pedantic asshole, technically enshittification is meant to refer to online services that follow an inevitable process of…

1. Attract users/customers with high quality services/products to create a captive/dependent user base.
2. Attract business customers (ex. advertisers or businesses that can benefit from access to the user base in some way) by offering them high value services by fucking over your captive user base create a captive/dependent busiess customer base.
3. Fuck over your captive business customers to increase your own profit.

Admittedly, I see enshittification used colloquially meaning basically “business found a way to fuck over its customers more than usual to increase their profit”. Perhaps that is what you mean by “General enshittification”.

In maybe third grade I brought my collection of x-men trading cards as part of a sort of show and tell activity. It was in a sizable three-ring binder with those 3x3 slot cars sheets. I had a number of highly valued “foil/hologram” cards. The binder was gone when I got back from lunch. I was devastated and learned to never leave anything of value not locked up if I’m not watching it.

At work we have a kitchen/break room. I’ve had shit stolen from there a lot. Utensils, cups, bowls. Wash it after lunch, put it in the drying rack, come back in an hour to get it and it’s gone. Once my department had a leftover pizza from an event donated to us. I brought in a baking sheet to reheat it in the oven for a lunch morale boost for the team because we had to work that weekend. The sheet, left in a drawer and not visible to any casual observers, was gone by Monday. That was actually the first item I’d had stolen there but I thought I was just s fluke.

I’ve literally bought upgrades and utensil sets for the kitchen (maybe people “stealing” my utensils just forgot to bring a fork, borrowed mine, and brought it home by accident?). Stuff like drying towels, soap dispensers + large refill bottles, a microwave food cover… all stolen. I’d keep getting frustrated with, for example, people leaving the sponge wet in the sink. I’d think “its been a year since I last donated something, maybe it’ll be different this time…” and I’d buy an OXO sponge holder or something and within a week it would be gone. Everyone in my office, including secretaries and cleaning staff, gets paid at least a living wage with great health benefits. Some make well over 100k. I just imagine someone making twice my salary seeing a nice soap dispenser and taking it home… lost a good bit of faith in humanity and affected me way more than it should have.

I found a solution though. Whoever was stealing this shit couldn’t deal with the shame of being reminded that they stole it. I started labeling the donated items using my organization’s acronym with a permanent marker in big visible letters. None of that’s been stolen. I was going to engrave my utensils/dishes but decided instead to look like an asshole and bring my own towel when washing my dishes, drying them immediately, and taking them back to my desk immediately.