Imagine your bro gets promoted from VP of somewhere to CEO of a company with a lot of bad press. You grew up with the guy. Think you would take a chance at trying to exert gentle social pressure on him?
Probing my underlying thoughts, probably something about social checks and balances preventing violence
IDK if good friends have ever slapped it out of business leaders before when there is a market etc. to consider


Your guess seems to be confirmed by a peer reviewed paper in Sociology, The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields by Paul J. DiMaggio and Walter W. Powell:
https://www.jstor.org/stable/2095101