Large language models are going to replace search. Naturally concise recommendations are easier for humans to interact with than a swath of web pages. The problem that you get here is this is going to disincentive the creation of new web content outside of the walled gardens we already have. The walls are just going to get higher.
Google will be sued again by the big publications and will pay out. But little independent publications will die as people get used to not leaving the search engine.
The appeal to google and friends is that it’s even less obvious when you’re being advertised to when a LLM tells you something than on their existing SERPs.
Large language models are going to replace search. Naturally concise recommendations are easier for humans to interact with than a swath of web pages. The problem that you get here is this is going to disincentive the creation of new web content outside of the walled gardens we already have. The walls are just going to get higher.
Google will be sued again by the big publications and will pay out. But little independent publications will die as people get used to not leaving the search engine.
The appeal to google and friends is that it’s even less obvious when you’re being advertised to when a LLM tells you something than on their existing SERPs.
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