It’s been really bewildering and concerning seeing all the crazy consumer crazes online. Maybe this was unfounded, but there was a while where I thought we were starting to wane on consumerism but I guess I was just wrong about that. The internet has just supercharged it. We now have turbo consumerism. Forget about keeping up with the Joneses, you now scroll past 100 of them in your feed and half of them are human billboards influencers.